Beko Philippines is excited to announce that it will now oversee the distribution and after-sales services for Hitachi branded home appliances in the Philippine market. Beko Philippines will directly coordinate with Arçelik Hitachi Home Appliances, a joint venture between Arçelik and Hitachi Global Life Solutions, Inc., established in July 2021, responsible for manufacturing, selling, and servicing Hitachi branded home appliances worldwide (excluding Japan). This transition aims to ensure uninterrupted supply and enhanced services of Hitachi branded Home Appliances products for customers in the Philippines.
“We are thrilled to announce that our company has been selected as the new distributor for Hitachi branded home appliances in the Philippines. Our team is committed to upholding the high standards for our premium range, and to further enhancing the availability and accessibility of products to customers,” said Gurhan Gunal, Beko Philippines Country Director.
Delivering High-Quality Life solutions for Filipino Consumers
With a renewed focus on enhancing the lives of Filipino consumers through cutting-edge technology and unparalleled convenience, Hitachi invites households across the nation to discover the “Art of Ease”. This philosophy brings together comfort, convenience, and quality, where each product is a piece in the mosaic of a comfortable, efficient, and enjoyable lifestyle.
The relaunch of Hitachi Home Appliances in the Philippines marks a significant milestone in the brand’s commitment to delivering exceptional quality and performance to its customers. Each Hitachi Home appliance is a result of blending traditional Japanese attention to detail and unwavering commitment to excellence. By blending technology and lifestyle seamlessly, Hitachi offers products tailored to meet diverse needs and bring practicality and harmony to every Filipino home.
Currently, Hitachi Refrigerators are already available in the Philippines and set to release new home appliance lineups in the coming months, all to carry the same prowess, innovation, and excellence that the brand is known for to meet the diverse needs of the consumers.
For more information about Hitachi Home Appliances, visit www.hitachi-homeappliances.com/ph and follow @hitachihomeappliancesphilippines on Facebook and Instagram.
About Beko Philippines
Beko Pilipinas Corporation is the company of Beko and Hitachi Home Appliances in the Philippines. Arcelik, the parent company of Beko is a multinational household appliances manufacturer that operates with 12 brands and employs over 40,000 people worldwide.
Arçelik Hitachi Home Appliances was established on July 1st, 2021 as a joint venture between Arçelik and Hitachi Global Life Solutions, Inc. to manufacture, sell, and provide after-sales services of Hitachi branded home appliances including refrigerators, washing machines, and vacuum cleaners globally (outside of the Japanese market). Arçelik acquired 60% ownership in the new company while Hitachi Global Life Solutions, Inc. continues as a 40% shareholder of the company
