Samsung continues its legacy of innovation at Ultra Unfolds, an elegant gala held where the brand unveiled its latest generation of Galaxy devices—the Galaxy Z Fold7, Galaxy Z Flip7, and the Galaxy Watch8 series. The event marked a bold leap into a dual-screen future, highlighting Samsung’s vision for seamless, adaptive mobile experiences.
The evening featured an immersive product showcase designed to spotlight Samsung’s groundbreaking technologies. The event also launched the #UnfoldYourUltra campaign, introducing Aiyana Perlas as the new face of the brand. Aiyana shared her journey navigating the limitless potential of Samsung’s dual-screen ecosystem.
The night opened with dynamic beats from DJ Luanne, energizing the crowd and setting the tone for an electrifying program. Guests were captivated by powerful performances from the award-winning dance group UPeepz, singer-songwriter Zack Tabudlo, and P-pop’s leading girl group, G22—celebrated as “P-pop’s Female Alphas.” Together, they brought the “Ultra” concept to life in unforgettable style.
Redefining Mobility: Experience the Thinnest and Lightest Foldables Yet
Guests had the opportunity to interact with the Galaxy Z Fold7—Samsung’s thinnest and lightest foldable to date. Measuring just 8.9 mm when folded and a mere 4.2 mm when unfolded, the Z Fold7 offers a refined blend of portability and expansive screen real estate, catering to users who want both productivity and pocketability in a single device.
The Galaxy Z Flip7 was also featured prominently, showcasing its compact design and bold new color options—Blue Shadow, Jet Black, and Coral Red. Now with a 4.1-inch FlexWindow, users can access key functions, notifications, and even apps without unfolding their device. Small in size, yet powerful in capability, it reimagines the flip phone for the modern multitasker.
Next-Level Productivity with Galaxy AI
Samsung’s Galaxy AI suite was a centerpiece of the interactive zones. Attendees explored new features like Gemini Live, which allows real-time productivity via voice or visual inputs—eliminating the need to switch between apps. Whether dictating notes, searching content, or receiving contextual suggestions, Gemini Live offers intelligent, adaptive assistance powered by AI.
Another standout was the Now Bar on the Z Flip7’s FlexWindow, offering personalized daily insights including traffic updates, reminders, calendar events, fitness summaries, and tailored music or video recommendations—turning the cover display into a hub of actionable intelligence.
Capture Every Detail: Ultra Camera Innovation
The Galaxy Z Fold7 sets a new standard for imaging in a foldable device with its 200MP main camera. Powered by AI-enhanced processing, it automatically optimizes lighting, detail, and realism to deliver consistently stunning photos and videos.
Meanwhile, the Galaxy Z Flip7 features a dual rear camera system—50MP Wide and 12MP Ultra-Wide—that delivers flagship-level performance. With Samsung’s ProVisual Engine, users can shoot clear, hands-free selfies at any angle, even in low light, making content creation easier and more refined than ever.
Introducing Health AI: Smart Wellness with Galaxy Watch8 Series
Samsung also debuted the Galaxy Watch8 and Watch8 Classic—its thinnest and most comfortable smartwatches yet. Fusing iconic design with advanced wellness tracking, the Watch8 series introduces new AI-powered features like Running Coach, offering real-time feedback and customized training plans, and Vascular Load, which provides insight into cardiovascular strain to support holistic health management.
Join the #UnfoldYourUltra Challenge
To celebrate the launch, Samsung invites users to join the #UnfoldYourUltra Challenge for a chance to win a Galaxy Z Series device. Participants are encouraged to showcase their casual look, perform a “folding” transition gesture, then reveal their “Ultra” self. Entries are open until August 12, 2025.
Pre-order Offers Available Until July 31
Don’t miss your chance to pre-order the Galaxy Z Fold7, Galaxy Z Flip7, or the Galaxy Z Flip7 FE until July 31, 2025 and enjoy exclusive deals:
- Up to 50% off with eligible trade-ins
- Free storage upgrades: From 256GB to 512GB (worth up to P8,000)
- Bundle discounts: Pair with the Galaxy Watch8 and get up to 30% off
Enjoy flexible payment options with 0% installment for up to 36 months through select bank and cc partners.
